Handover
The module on knowing when the work has outgrown your own hours, and what a competent handover actually contains.

The other parts
Foundations
What a clinic sells, who decides, how patients move from a symptom to a booking, and the rules that cons...
IIPositioning
Deciding what the clinic competes on, which treatments carry the weight, and what shape the site needs t...
IIITreatment page architecture
The page type that carries most of a clinic's commercial search demand, taken apart section by section a...
IVContent that answers patients
Finding the questions patients actually ask, answering them in a form that can be read, quoted and trust...
VTechnical hygiene
Crawling, indexing, speed, URLs, internal structure and accessibility: the plumbing that decides whether...
VILocal presence and reputation
The profile, the location pages, the consistency of your details across the web, and the reviews you are...
VIIConversion and measurement
Turning attention into a consultation, and counting the small number of things that tell you whether any...